Engineering
Commerce.

I'm a software engineer you can hire to build, fix, or completely redo your online presence. Shopify stores, custom websites, landing pages, internal tools — if it lives on the internet, I can build it.

I've worked across enough stacks and industries to know what actually matters: does it load fast, does it work on phones, and does it make you money. Everything else is noise.

Business Transformations

Road Ready HGV Transformation
2025
Next.jsTailwind CSSHigh PerformanceSocial Media Ready

Media & Recordings

Finished Site Recording

Previous Site — What They Had Before

The Problem

Road Ready HGV had a website that was slow, confusing, and didn't do them any favours. People were landing on it and bouncing — no clear pricing, no obvious way to book, and it looked outdated on mobile.

What I Did

Built them a completely new site from scratch using Next.js. Everything a potential customer needs — courses, prices, locations — is right there, no digging required. Every page has a clear call-to-action: book a call, send a WhatsApp, fill in a form.

I also set up their Meta Pixel and Google Analytics before handover so they're ready to run paid ads on TikTok, Instagram, and Facebook whenever they want. The site loads in under 2 seconds on mobile, which matters a lot when you're paying for ad clicks.

Result

They went from a site that was actively losing them business to one that looks professional, loads fast, and is set up to convert — whether traffic comes from Google or a social media campaign.

Pressure Performance — Full Business Transformation
2025
ShopifyCustom ThemeWix Migration2D Builder

Media & Recordings

Finished Site Recording

Old Site — What They Had Before

Old Wix Site Recording — Part 1

Old Wix Site Recording — Part 2

The Problem

Pressure Performance is a custom martial arts brand — they were stuck on Wix and it was holding them back. Slow site, limited customisation, and they had no way of letting customers design their own gear online.

What I Did

Moved them entirely from Wix to Shopify — every product, every customer, every bit of SEO carried over. No rankings lost, no data left behind.

Built a custom Shopify theme from scratch with around 10 fully editable sections so they can update their own site without needing me. Then built a 2D custom kit builder (more on that below) that lets customers design their own gear in real time.

Result

Night and day difference. Faster site, happier customers, and the owners can actually manage their own store now. Check it out at pressureperformance.co.uk

Pressure Performance — 2D Custom Kit Builder
2025
Custom ToolE-CommerceReal-Time PreviewShopifyLiquid

Media & Recordings

2D Builder — Full Walkthrough

The Problem

Pressure sells custom fight gear — shorts, rash guards, the works. Before the builder, every order meant endless DMs back and forth trying to figure out what the customer actually wanted. "Can you move the logo left a bit?" "What about this colour instead?" It was eating up hours.

What I Built

A 2D configurator that sits right on the Shopify product page. Built it with vanilla JS and HTML5 Canvas, wired into Shopify's backend. Customers pick their garment, choose a design, drag their logo on, add text — and see exactly what they're getting before they buy.

When they add to cart, all the customisation details go straight through to the order. No interpretation needed, no back-and-forth.

The Impact

It's already paid for itself. The time saved on the customisation process alone covered the cost of building it.

But the best bit — the client now runs design competitions on social media. Customers share their custom builds, it drives engagement, and people come back to the site to have a go themselves. A tool that was built to save time ended up becoming a marketing channel.

Currently Building

Chris Rees Academy (CRA)

In Progress
Next.jsCRM IntegrationAutomationLead CaptureTimetable UI

CRA is a proper martial arts gym in Swansea — known for producing high-level fighters and being a great place for complete beginners. They had zero tech setup. Multiple CRMs that didn't talk to each other, no website worth mentioning, and no way of capturing leads online.

I'm building them a full site from scratch, wiring it into a single CRM so that when someone signs up for a free trial on the website, the staff get notified instantly and the lead is automatically followed up. No more manual chasing, no more missed enquiries.

The site gives CRA a proper online presence — interactive timetable, coach profiles, class breakdowns, and a feel for what the gym is actually like. A front door for the business that anyone in the world can walk through.

Need a landing page?

I build fast, good-looking landing pages for a flat fee. Your own .com domain, mobile-first, analytics set up, live in 48 hours. No templates, no WordPress — just a clean page that does its job.

Core Services

Full Website Builds

From scratch or from a mess — I'll build you a site that loads quick, looks sharp, and actually brings in enquiries. Shopify, Next.js, whatever fits. You tell me what you need, I'll figure out the best way to build it.

Shopify & E-Commerce

Custom themes, migrations from Wix or WordPress, product builders, the lot. I've moved entire businesses onto Shopify without losing a single customer record or Google ranking.

Landing Pages & Ads

Fast, focused pages built to convert ad traffic. I'll set up your tracking pixels, your domain, your analytics — and have it live before the week's out. Affordable flat-rate pricing, no surprises.